Released on = February 23, 2006, 7:53 am

Press Release Author = Kazzoe, LLC

Industry = Small Business

Press Release Summary = Google's inclusion of videos in search results is the latest
sign of a paradigm shift from TV marketing to the Web. Soon, companies will create
infomercials for any screen their target markets choose.

Press Release Body = San Diego, CA - February 21, 2006 - Google continued to
dominate paid advertising with more than $1 billion in ad revenue last year. Now, it
is poised to dominate online video with sponsored Internet infomercials.

Last week, Google started including video ads in search results. Anyone who googles
\"Olympics\" or \"Winter Olympics\" can see what\'s in store for search customers.

The results include a video thumbnail that lets a viewer watch or download a video.

Online advertisers see the writing on the wall: soon, they\'ll be able to add their
own Internet infomercials to Google\'s search results and entice viewers to visit
their Web sites and buy their wares.

KickStartMedia.com, a startup company in San Diego, has a head start selling tools
that teach businesses and entrepreneurs how to make their own Internet infomercials
with one goal in mind: converting viewers into buyers.

Mike Koenigs and Rocket Helstrom released the Internet Infomercial Toolkit in early
2006. A combination of DVDs, audio CDs and online tools gives clients everything
they need to make sales-driving Web videos.

\"Besides our package, all the customer needs is a camcorder or Webcam, some
off-the-shelf software and a laptop to make infomercials. It\'s really small business
budget-friendly," says Helstrom.

Koenigs adds, \"The TV infomercial industry has generated more than $100 billion of
sales over the past 20 years. We\'ve adapted the same formula to sell products and
services online."

"We give our customers step-by-step instructions and push-button software that
writes a script in minutes. If you can use a camcorder, Web browser and word
processor, you can put an Internet infomercial online.\"

\"In the near future, we\'ll be watching Internet infomercials on our computers, video
iPods, PDAs and cell phones," Helstrom says. "The programming might be disguised as
television, but the programs will educate, entertain and inform watchers, eventually
driving them to Web sites to buy sponsors\' products and services.\"

Why the sudden surge and interest in Internet infomercials? Three key trends are
fueling this paradigm shift:

1. The rapid adoption of broadband delivery to wired and wireless users. More than
75% of all U.S. Internet homes now have broadband access. New cell phones can
display video. Podcasting even enables consumers to download video and carry it with
them for convenient consumption. Last quarter, Apple sold over 12 million iPods
(many with video capabilities) and more are being sold every quarter.

2. The technology to make Internet infomercials is affordable and easy to operate.
Online entrepreneurs and small businesses are realizing they can make Internet
infomercials with equipment and software that costs less than $1,000.

3. Web video hosting and delivery is rapidly becoming a commodity. In some cases, it
is even free. Google\'s new video program allows anyone to upload and display video
at no charge.

For more insights about Internet infomercials, interested businesses can download a
free report, \"How Internet Infomercials Will Transform Your Business,\" from
www.InfomercialToolkit.com .


Web Site = http://www.infomercialtoolkit.com

Contact Details = Rocket Helstrom